Breastmilk delivery for every family.
Branding | Packaging | Advertising
Breastmilk provides essential nutrients for newborns. For adoptive families, as well as those who may not have access to breastmilk for a variety of reasons, it can be difficult to acquire it through hospital networks and other structures. Careway is approachable and accessible to allow any family to use the service.
The Brand
The goal with Careway was to provide an approachable, yet serious brand that appears trustworthy and medical. I strayed away from colors traditionally used for infants and instead used a more vibrant combination of tones of orange and purple. The responsive logo system and iconography work together to display information in an accessible way.
