Inspiring goodness from an early age
Packaging Design | Branding | Illustration
Wonderability is a feminist dress up clothes brand for preschool age children. Many parents want their kids to grow up with strong role models to inspire their children to grow up to help others, not just to want to mimic royalty.
Filling the Gap
Within the toys market, there was a large hole to fill for positive role models. There are books about female role models, but there was nothing that allowed a child to step into their shoes. Wonderability aims to show young girls their potential, in hopes that they grow up recognizing that they can be role models for others as well.